Have Itchy Rash Stiff Neck

A "good wine" is how much?

When friends are torn between size and lounges, where the crisis sharpens the temptation to blow the labels, it is useful to revisit the results from the small survey that accompanied this blog for two years:

"What is the price of a good wine? "

Title vicious, if any, in a world where happy blend taste and price, value and label. It was a trick question. It does not have the answer to be enlightening ...

final result: a "good wine", for 77% of visitors to the blog, it's worth less than 15 euros ... Not stingy, however, 67% of 700 voters believe you need to know to open her purse (paid over 10 euros). But only 19% think that there is no salvation under 15 euros (less than 3% below 30 euros). In fact the majority (48%) is found in the Bermuda Triangle Business now be called "ten to fifteen" .

Note 1 (for friends who wince at their computers ...): 15 euros is not small. This is the price of Château "aged in oak" we put on the table once a year during the holiday meals (Which usually has to taste anything). is 4-5 times the average price of a bottle bought in supermarkets .

Note 2: This final score radically contradicts the notion (advanced by a U.S. study ) of "more is more expensive is good" . And that's your fault you, Authors of wine ... It is you who have made us discover that money does not necessarily happy taste buds. That side of the highway wineries, there are short cuts, scented maquis where the hand of man has returned to the mistress Wine. You have been educated. We've got a taste.

So please, do not look through the new kids who find your "wine a bit expensive, no?" . Tell your story instead. Explain the time spent under the dodger, uncertainty, risk, adventure ... The desire to recover the land, the little hands that have replaced machinery and chemicals to produce better, finer, fairer. Make pedagogy. Again and again. Because your wine is you, your love of the land and grapes. And it is priceless.

can also read previous episodes : "Let us dare to talk about money" , Painful head and pick and "Fair Price" . As the famous American study mentioned above: "how marketing affects the perception of pleasure" (in Vo, sorry).